Beranda > Uncategorized > Search Engine Optimization – SEO

Search Engine Optimization – SEO

Optimisasi mesin pencari (bahasa Inggris: Search Engine Optimization, biasa disingkat SEO) adalah serangkaian proses yang dilakukan secara sistematis yang bertujuan untuk meningkatkan volume dan kualitas trafik kunjungan melalui mesin pencari menuju situs web tertentu dengan memanfaatkan mekanisme kerja atau algoritma mesin pencari tersebut. Tujuan dari SEO adalah menempatkan sebuah situs web pada posisi teratas, atau setidaknya halaman pertama hasil pencarian berdasarkan kata kunci tertentu yang ditargetkan. Secara logis, situs web yang menempati posisi teratas pada hasil pencarian memiliki peluang lebih besar untuk mendapatkan pengunjung.
Sejalan dengan makin berkembangnya pemanfaatan jaringan internet sebagai media bisnis, kebutuhan atas SEO juga semakin meningkat. Berada pada posisi teratas hasil pencarian akan meningkatkan peluang sebuah perusahaan pemasaran berbasis web untuk mendapatkan pelanggan baru. Peluang ini dimanfaatkan sejumlah pihak untuk menawarkan jasa optimisasi mesin pencari bagi perusahaan-perusahaan yang memiliki basis usaha di internet.
Menurut Danny Sullivan, istilah search engine optimization pertama kali digunakan pada 26 Juli tahun 1997 oleh sebuah pesan spam yang diposting di Usenet. Pada masa itu algoritma mesin pencari belum terlalu kompleks sehingga mudah dimanipulasi.
Versi awal algoritma pencarian didasarkan sepenuhnya pada informasi yang disediakan oleh webmaster melalui meta tag pada kode html situs web mereka. Meta tag menyediakan informasi tentang konten yang terkandung pada suatu halaman web dengan serangkaian katakunci (keyword). Sebagian webmaster melakukan manipulasi dengan cara menuliskan katakunci yang tidak sesuai dengan konten situs yang sesungguhnya, sehingga mesin pencari salah menempatkan dan memeringkat situs tersebut. Hal ini menyebabkan hasil pencarian menjadi tidak akurat dan menimbulkan kerugian baik bagi mesin pencari maupun bagi pengguna internet yang mengharapkan informasi yang relevan dan berkualitas.
Larry Page dan Sergey Brin, dua mahasiswa doktoral ilmu komputer Universitas Stanford, berusaha mengatasi permasalahan tersebut dengan membangun Backrub, sebuah mesin pencari sederhana yang mengandalkan perhitungan matematika untuk memeringkat halaman web. Algoritma tersebut, yang dinamakan PageRank, merupakan fungsi matematika yang kompleks berupa kombinasi antara perhitungan jumlah link yang mengarah pada suatu halaman web dengan analisis atas kualitas masing-masing link tersebut.
Berdasarkan prinsip kerja PageRank, secara umum bisa dikatakan bahwa halaman web yang memperoleh peringkat tinggi adalah halaman web yang banyak di-link oleh halaman web lain. Nilai PageRank juga akan semakin tinggi apabila halaman web yang mengarah kepadanya juga memiliki kualitas yang tinggi. Nilai sebuah link dari situs berkualitas tinggi seperti Yahoo! atau DMOZ dapat bernilai lebih tinggi daripada kombinasi nilai link dari seratus situs web berkualitas rendah.
Backrub hanyalah sebuah permulaan. Pada tahun 1998 Page dan Brin mendirikan Google yang merupakan versi tingkat lanjut dari Backrub. Dalam waktu singkat Google memperoleh reputasi dan kepercayaan dari publik pengguna internet karena berhasil menyajikan hasil pencarian yang berkualitas (tidak dimanipulasi), cepat, dan relevan. PageRank lantas menjadi standar baik bagi mesin pencari lain maupun bagi webmaster yang berusaha agar situs webnya memperoleh nilai PageRank setinggi mungkin sehingga menempati posisi tertinggi pada hasil pencarian.


Sumber :

  1. Desember 25, 2013 pukul 7:18 am

    I leave a comment when I especially enjoy a article on a
    site or I have something to add to the discussion. Usually it’s triggered by
    the fire displayed in the post I read. And on this article Search Engine Optimization.
    I was moved enough to drop a comment 😉 I actually do have a couple of questions
    for you if you usually do not mind. Is it just me or does it look like like a few of the
    responses come across as if they are coming from brain dead individuals?
    😛 And, if you are writing on additional places, I’d like to keep up with you.
    Could you list the complete urls of your communal sites like your twitter feed, Facebook page or
    linkedin profile?

  2. Desember 25, 2013 pukul 7:28 am

    I drop a comment each time I appreciate a article on a site or if I have something to contribute to the
    conversation. It’s triggered by the sincerness displayed
    in the article I looked at. And on this article Search Engine Optimization.
    I was actually moved enough to post a thought
    🙂 I actually do have a few questions for you if it’s okay.
    Could it be simply me or does it look like like some of the comments come across like they are
    coming from brain dead visitors? 😛 And, if you are posting on additional
    online sites, I would like to keep up with you.
    Could you list every one of your communal pages like your
    twitter feed, Facebook page or linkedin profile?

  3. Januari 24, 2014 pukul 6:33 am

    Write more, thats all I have to say. Literally, it seems as
    though you relied on the video to make your point.
    You definitely know what youre talking about, why waste your intelligence on just posting videos to
    your blog when you could be giving us something informative
    to read?

  4. Februari 6, 2014 pukul 3:21 am

    I am really loving the theme/design of your weblog. Do you ever run
    into any browser compatibility problems? A handful of my blog visitors have complained about my site not working correctly in
    Explorer but looks great in Firefox. Do you have any advice to
    help fix this issue?

  5. Februari 22, 2014 pukul 5:17 pm

    You could definitely see your skills within the article you write.
    The sector hopes for even more passionate writers like you who aren’t afraid to
    say how they believe. Always go after your heart.

  6. Februari 23, 2014 pukul 7:37 pm

    Sports entertainment are actually high in knwledge when seen in the correct way.
    Asjde from that, the sports gamblinng haven’t stayed what it used to
    become before. Such as, in a match among two football crews, if the
    spread iis undoubtedly +1 for Indonesia, any team Japan should score twoo goals
    in order to win.

  7. April 16, 2014 pukul 6:04 am

    I just like the helpful info you supply on your articles.
    I will bookmark your weblog and check again right here frequently.
    I’m moderately sure I will learn a lot of new stuff
    proper right here! Good luck for the next!

  8. April 17, 2014 pukul 2:25 am

    It is the best time to make a few plans for the long
    run and it’s time to be happy. I have read this post and if
    I may just I want to counsel you some fascinating things or
    suggestions. Perhaps you can write subsequent articles referring to this article.
    I wish to read even more things about it!

  9. April 18, 2014 pukul 4:23 pm

    It does not violate the contract, nor does it violate the factory warranty of the Apple iphone.
    The only downside jailbreak has is the reduction of guarantee.
    The Apple iphone 5G might arrive in white too.

  10. Ila
    April 28, 2014 pukul 7:06 am

    The beer drains off display when you hold the Apple iphone at an
    angle. Now, there is a way to access those features without getting to spend extra
    high fees and prices. The downloads are extremely fast with no restrictions.

  11. April 29, 2014 pukul 7:56 am

    I was recommended this website by my cousin.
    I’m not sure whether this post is written
    by him as nobody else know such detailed about my trouble.
    You are incredible! Thanks!

  12. Mei 1, 2014 pukul 4:21 am

    Chat hands totally free and headset free on your Apple iphone whilst driving.
    This can lead to +bricking,+ a condition in which your telephone becomes unusable.
    After your device is jailbroken, you require to obtain Winterboard.

  13. Mei 29, 2014 pukul 6:28 pm

    Haven’t they noticed that their melodrama is seldom
    answered? These Sad Sacks are curious beings to me.
    I’m a big supporter of serendipity, “winging it”, kismet, miracle, blessings, and simple ole good luck.

  14. Juni 8, 2014 pukul 7:17 pm

    Take some time to talk about who you imagine could be better to care for your non-hospitalized children. We tell them they certainly were
    loved so much that God gave two sets of mommyis to them.

  15. Juni 14, 2014 pukul 10:24 am

    Which activities work in the hard-drive depends upon what their age
    is. Open it and you’ll look for a circular photo, yeah right, it’s the “AssistiveTouch”.
    It is accessible only in black, and black with yellow.

  16. Juli 18, 2014 pukul 1:14 am

    What’s up, just wanted to say, I loved this post.
    It was practical. Keep on posting!

  17. Agustus 4, 2014 pukul 7:13 pm

    Magnificent goods from you, man. I’ve understand your stuff previous
    to and you are just extremely fantastic. I actually
    like what you’ve acquired here, certainly like what you are saying and the way in which you
    say it. You make it enjoyable and you still take care
    of to keep it smart. I cant wait to read much more from you.
    This is actually a terrific site.

  18. Agustus 23, 2014 pukul 9:34 pm

    There is another manner in which it is possible to sleep iPad to factory settings.

    Thus regardless of where someone is, if they have 3G, FaceTime calls could
    be made by them. Essentially, this appears like a glorified iTouch.

  19. Agustus 29, 2014 pukul 3:20 am

    If you can see the Loader app, your iPod Touch 2G MC design is now jailbroken! For & two.two,
    you will need iTunes 8 installed. Read on as we share particulars about this wonderful telephone!

  20. Agustus 31, 2014 pukul 3:33 pm

    They can be uploaded by you to an existing recording
    or you can produce a new one. In other words, you will not be able to
    start Windows. The charges have become minimal and even a small-company can afford these charges.

  21. September 1, 2014 pukul 10:43 am

    If one wants to fall in Nokia, that company makes Here
    Maps. These SMS MMS services are integrated with some ideas.
    They developed the application with privateness in thoughts.
    Uninstall whatsapp from your Android phone.

  22. September 5, 2014 pukul 5:08 am

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now
    each time a comment is added I get three emails with the same comment.

    Is there any way you can remove people from that service?

  23. September 7, 2014 pukul 1:10 am

    It has sold millions upon hundreds of thousands of its products
    globally. Click Okay for the box asking if your device has been jailbroke before.
    No specific understanding or abilities are required.

  24. September 11, 2014 pukul 5:13 pm

    With in a moment my iPhone was correctly locked. Let us face it, jailbreaking
    the iPhone opens the entranceway to malware
    and viruses.

  25. seo
    Februari 25, 2015 pukul 6:24 am

    What’s up, I desire to subscribe for this web site to get newest updates, thus where can i do it please help out.

  1. November 14, 2011 pukul 8:42 am

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:


You are commenting using your account. Logout /  Ubah )

Foto Google+

You are commenting using your Google+ account. Logout /  Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout /  Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout /  Ubah )


Connecting to %s

%d blogger menyukai ini: